There’s lots of data that supports the effectiveness of video … but that doesn’t mean its right for you. The written word, photos and graphs are still great tools. In fact, here’s a graph and some written facts on video.
- More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
- Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
- Promotional Videos and Brand Storytelling are the most common video types created by marketers. (HubSpot, 2020)
- Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
- Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
- 20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
- After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
- Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. (HubSpot, 2017)
- Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
- Product videos can increase purchases by 144%. (Neil Patel, 2017)
- 4 in 5 consumers believe that demo videos are helpful. (Workspace Digital, 2019)
Check out https://www.hubspot.com/marketing-statistics for more marketing stats.
Do you use hubspot? If you don’t, you may want to look into it. I have no affiliation with them, but if you are looking for someone who does, check out The Gist.